Quick Tip to Help You Increase Your Sales

Posted by on Jul 11, 2018 in Blog | 0 comments

You have heard it said that everyone likes to buy but no one wants to be sold. Make it easier for people to buy and justify their purchase with this simple concept. This strategy will help you quickly increase your sales.

 Try to never let the price/investment be the first number that comes up in the conversation.

In my business for example, it is common to get a request to see if I am available for a specific date and to inquiry about my fee. I never reply yes/no and the #. I want to make sure to set up a call so I can ask questions to get information to properly frame the way they look at investing in me speaking at their event. I want to be a true partner and not just a “rental speaker.”

I am not the low cost provider in my industry. Some meeting planners are inexperienced and will get surprised when they hear how much a seasoned professional speaker can be. Framing the conversation is essential.

By asking questions to identify their key numbers I can do that: total sales of the company last year, what % increase in sales their goal is for this year, how many and who specifically is attending and why this event is so important.

If the company did $330 million in sales last year, expect a 10% or $33 million increase in sales, it is a once a year event and their top tier sales people are attending who generate 74% of their overall sales – my fee is MINISCULE compared to that!

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