The Impact of First Impressions

Posted by on Oct 22, 2015 in Written Blog | 1 comment

Motel 6 good room.png small

Motel 6 Renovated Room

Last month I spoke to over 1000 Motel 6 franchisees about the impact of first impressions on their ability to connect with guests and generate positive social media reviews . They have always been known for their brand promise: providing a clean, comfortable and affordable room at the lowest price of any national chain. Most of us have experienced staying at a Motel 6 sometime in your life. Maybe it was recently like I did to prepare for this event or maybe it was way back when you were a kid on a cross country road trip. You want an inexpensive place to stay that you can count on no matter where you are stopping.

old room

Motel 6 Room Not Renovated

They are in the midst of a huge project to renovate all their properties. They are over half-way complete. One picture is typical of one of the renovated rooms. My reaction was, “Wow, this is a Motel 6?” Cleaner look, better lighting and fixtures and a neat polymer floor that looks just like hardwood flooring.

The other picture is the old room, with carpet and the hideous bed spreads you are afraid to touch. Quite a contrast between the two! The challenge is clear.  If you have that many locations and about half have not been renovated and perhaps not very well maintained over the years, brand consistency is a big issue. I told them, “Today our expectations are higher than ever and no matter what you paid,  you expect value for your money. It is essential that even if your property is not renovated…yet…you must still deliver on the brand promise every day.”

In the old days before social media, an unhappy guest had a hard time venting to more than a few friends, writing a letter to the company and the Better Business Bureau. Now the game has changed in a big way. There are endless ways to post a bad review on all the 3rd party room booking sites like Travelocity, Trip Advisor, Expedia etc. YELP, Twitter and Facebook.  Google Reviews are actually tied into each Motel 6 property on their own booking site Motel6.com. There is a also a new wave of sites like ConsumerAffairs.com, PissedConsumer.com and Complaints.com. Those bad reviews live forever on line. Someone who had a bad experience is much more likely to leave a bad review than someone who had a great experience is to leave a good one.

There are no secrets! You cannot HIDE!

I coached them to never underestimate the power of FIRST IMPRESSIONS. The first LOOK is essential. As they drive on to the property you are evaluating the Motel 6 sign, lighting, parking lot stripes painted or not, landscaping, cleanliness of parking lot, glass front door clean or not, reception area, case of ’things to to’ flyers and what the person behind the counter is wearing, how they are groomed and what facial expression they have.

The first FACE they see sets the tone. When they guest enters the reception area it is showtime! It is time to switch on the energy and look like you are excited they arrived and CHOSEN to stay at your property! Guests respond to the energy of the face, the look in their eyes and eye contact.

The first WORDS are essential and how they are delivered with or with out energy and enthusiasm. Do they say anything to engage first? Do they say ‘checking in” or may I help you? How about, ‘Welcome to Motel 6, we left the light on for you, I am glad you are here!’ said with a big smile on their face and an engaging tone of voice. The goal is to make an emotional connection with the guest immediately. Make them feel good first, then ask a basic question like, ‘Do you already have a reservation? Where are you coming in from?’ This also applies to using the phone for incoming calls or from guests on the property who call the office to report an issue.

One often overlooked items is the first SMELL! I read over 100 reviews, both good and bad and this came up over and over. The moment of truth in the hotel business is when you first open the door! At Motel 6 the old rooms have carpet and since they are the original pet friendly hotel and the demographic of the guests is more likely to smoke it is not a good combination!  The first whiff as you enter is very telling. It is make or break in a moment. With the renovated rooms it is much easier to control.

How can you apply the impact of a first impression on your business model? I suggest to take an fresh look at first LOOK, FACE, WORDS and SMELL. Maybe you need to hire a few people you do not know to check or a secret shopper service to give you a report. Do not settle for average. You have just a few seconds to make a great first impression and it can be very difficult to change it. You can apply this advice to most business’s and personal interactions. My oldest son just turned 16 and it is the same advice I gave him as he meets new people and enters the dating world.

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Motion creates emotion – I just don’t feel like it.

Posted by on Aug 21, 2015 in Written Blog | 0 comments

runningDoes that sound familiar? I had someone in my audience recently say; “Chip, I know what to do to get back in shape, I just don’t feel like it! What do I do?” I told her she must first get a crystal clear, compelling, emotional, urgent reason to take action now to get back in shape. Why is it something you MUST do right now?

She said it resonated with her when I mentioned in my program that the best gift she can give her family is to take great care of herself. She needs put herself first more often. She had not been doing that for many years she said and it impacted not only her physical appearance but her energy level, stress level and the example she was setting for her kids. Those are compelling reasons!

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Confronting Brutal Facts – Make a Change

Posted by on Jun 1, 2015 in Video Series, Written Blog | 9 comments

 

In this “PC” world we live in sometimes people dance around the truth and what is the reality of the current situation. Most of the people I have helped make a change in their lives did it quickly. They made a TRUE decision based on confronting the brutal facts of the moment. Master Jim Rohn told me that “disgust can be a powerful motivator!” Sometimes a little self-reflection on what is really happening can lead you to that moment of disgust.

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Using Videos to Promote Your Business

Posted by on May 13, 2015 in Written Blog | 0 comments

I have successfully used video to promote my services since I was sending them out on video tapes over 20 years ago. What a hassle that was! Now with the ability to create quality videos very affordably and share with potential customers for virtually nothing on the web I am so surprised how many businesses do not have a compelling video on their web site. It is EASY to do. Stop delaying if you do not have one. You can have it done quickly. Remember done is better than perfect! You can always make it better.

With the help of Primeau Productions who I have worked with for my entire career, I just completed my new demo video. I would love to get your feedback on what we put together. It will also give you some ideas how to make your video more effective. Your’s will be different than mine because of my unique business model mine is 10 minutes long. I suggest for most, the video should be under 90 seconds. Will anyone really read all the text you have on your site? 

Anyone watching should have the reaction –

“I get it. I understand what you do, who you are, why you are qualified and how you can help me.!”

Your video may simply be pictures and a voice over done with a program like PowerPoint. With the quality of the cameras on the new smart phones you can do it with that perhaps and simple video editing program like iMovie. Important to use an external microphone that hooks into your phone or video camera for great sound!

Add quality, sincere and compelling customer testimonials telling your story. Have a few short ones in your 90 second video and have a separate video(s) with longer testimonials documenting the success of working with that customer. Include before and after pictures if appropriate. Take pictures WITH the customer and you and your team who worked on the project! Use qualitative feel good stories and quantitative hard data of how successful the relationship is. Watch my demo here to get an idea what I mean.

Could you add a series of videos  like I did no my YouTube channel sharing your unique knowledge? Check out that link to see Chip’t Tip’s. How about how to use your product or service? How to install it? How to maintain it? How to easily fix common problems? How to properly learn how to use it with tutorials? Highlight uniques services you offer and why people hire you. There are endless possibilities using videos to promote your business

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Limits on cell phones and games for kids

Posted by on Apr 23, 2015 in Written Blog | 2 comments

Our youngest Lucas just turned 11. For our other kids that milestone means you get a phone. He is of course excited and has been looking forward to it. My wife is due for an upgrade to the iPhone 6 so he will get her old phone. Lucas and I attended a 4 night course at our church on his moving to adolescence an on to middle school. At the final class tonight they shared an idea I wish we would have heard before and implemented with our older kids now 15 and 17 .

It is a Cell Phone Agreement with the child to place clear limits on usage. A simple search will produce many options for you and here is the one we are using. Both the parent and the child sign it so their is clarity up front. The goal is for them to have unlimited access and zero  restrictions by the time they leave the house. The reality is they are not ready to have unrestricted access at a young age. The same applies for tablets. What limits do you put on your children?

One key item to establish is what time the phone will be out of their hands and out of their room. Having a break – that is huge  when they are young! Some kids are getting a iPad at 3 and a phone at 5! Very important to get clarity on up front. Of course they will whine that their friends don’t have to do that! As they grow up you can adjust the agreement and they gain more freedom.

The agreement states – For now, what you do on your phone is not private. To help you make wise decisions we will have access to the following….Lucas is 11 and needs the guidance that this agreement will provide. I like that the agreement states they cannot delete their internet history or texts and they understand you will check them weekly. Make it clear they will not get in trouble for something “inappropriate” that someone sends to them. They are not responsible for what they receive.

With summer break rapidly approaching I also want to continue to be the parent to limit their time on game consoles like XBOX or PS3. What limits do you put on games? Those games are amazing on a big screen and it is easy for 30 minutes to turn into three hours. I just did a search about getting a timer to somehow limit it. I found something amazing I did not knew was an option. On the XBOX site they give simple instructions to manage access for how long each person can play per day or per week! Isn’t that fantastic! It will be much easier than keeping track of where they are and telling them to get off. You will find the information here.

I think the phones, tablets and game consoles are addictive and getting more so every year. This generation is plugged in too much and many lack basic personal relationship skills. The new virtual reality headset from Oculus is now available and as it develops it will be another game changer. The games will only get more immersive and addictive. Consider how much access your kids have to this technology and start as early as possible!

 

 

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Avoid Permanent Mistakes

Posted by on Mar 24, 2015 in Written Blog | 0 comments

A man approached me with a parenting tip after a recent event. I had talked about the value of taking the chance to try new things and be willing to make mistakes in your life to get ahead. I said that anything worth doing well, is worth taking the time and effort to do POORLY first. Any skill that you eventually master or do very well, you likely do poorly at first. You keep deliberately practicing, getting quality coaching and over time, you learn to do it very well.

Too many, especially kids, try something the first time, do not meet with immediate success and quit.  They never try again. This often happens because kids are over praised for being fantastic and special their whole lives. They are not good at dealing with failure and frustration. Sometimes kids who sail through high school with straight A’s get there first B in college and feel like a failure. I believe we need to encourage “non-permanent” mistakes. Try something new and be able to come back home, regroup, lick your wounds, suck it up and try again.

This man agreed with that philosophy and gave me a nugget I had not considered. He said he coaches his kids to make sure they avoid permanent mistakes. Some are obvious: breaking the law, teen pregnancy, ear spacers, driving under the influence accidents, starting to smoke/take meth/cocaine/heroin or other drugs, drinking excessively, permanent facial make-up tattoos, piercings in non-conventional areas, eating  a donut a day not an apple, drunk facial tattoos.

bad tattooThere is a show called Ink Masters which had an episode on permanent mistakes. I love the byline – Tattoos are forever and so are the mistakes!  If you want to see for yourself, here are three links to some hideous examples, One, Two and Three. As you will see are there are some very poor spellers out there and people with terrible judgment. Evidently many tattoo artists are not aware that there is a difference between your and you’re.

Some permanent mistakes are a little more subtle. My friend Waldo Waldman told me his wife had a good friend die of a stroke at age 49. He had no life insurance in place for his wife and 2 children. That is a totally avoidable permanent mistake that will negatively impact his family forever.

What about the couple how makes a decision early on to not put any money away for long term savings or their kids college tuition? That is a permanent mistake that you have a difficult time recovering from in the future. Maybe that is way 25% of people think their best chance to build wealth is by playing the lottery! Of course almost all take the lump sum payment instead of the 20 year annuity payment. What happens? It ruins many of their live because the did not have the mindset it takes to handle that windfall.

What about people who make the decision to not take care of themselves, eat poorly and do not exercise. Many of the eventual problems they run into we call “diseases”. My thought is if you GAVE IT TO YOURSELF, it is not a disease. Did you know that Preventable illness makes up approximately 80% of the burden of illness and 90% of all healthcare costs. Preventable illnesses account for eight of the nine leading categories of death.

Alert – if you have Type II diabetes you gave it to yourself! It is totally reversible and avoidable in the first place. Did you know that 95% of diabetics are Type II, 1 in 11 Americans have it and that a million more in the USA are diagnosed and it every year.

What about heart disease? Again, it is a preventable illness.  These are examples of permanent mistakes and you can take action to reverse. I see people like this in the gym all the time. They spent their entire life not taking care of themselves thinking ONE DAY I will get around to it and they never do. Then they wake one day and look in the mirror in horror. “I have to do something.”

In my research for this blog, I read about the MTV show TEEN MOMS. A article mentioned that of the teen moms on the show almost all had tattoos also. That got me thinking. If you make one permanent mistake does that make you more likely to keep making them?

What about the man who commits his first crime and goes to jail? Are they more likely to get that tattoo, try drugs and steal again? I think so. What about the girl who gets that tattoo on spring break? Is that next potential permanent mistake easier to make? Once you start down that path it must seem easier to keep going. What do you think? What are other permanent mistakes to avoid?

 

 

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Leaders – Change the energy in 5 minutes

Posted by on Mar 10, 2015 in Written Blog | 0 comments

Leaders – what is your routine the first 5 minutes in the door? Do you head straight to your office? How you spend the first 5 minutes can ignite the fire in your team if you know what you are doing. Sometimes leaders are so focused on putting out fires they forget how to light them. How can y0u change the energy quickly?

I recommend the first five minutes you connect and engage your team – face to face with those close by and virtually with those working remotely.

Seek them out and ask them to tell you something good! What are they excited about?

What is their focus for the day? What will they accomplish today? How can you help?

Ask about their kids and out of the office activities. Engage and show sincere interest.

Seek opportunities to praise them for the specific things they are doing well. Why are you proud of them?  If they are virtual it could be a quick Skype call, phone call, email or text.

Remember it not just what you say but HOW YOU SAY IT! The tone of your voice, look in your eye and sometimes physical connection with a high five, fist bump or pat on the back. Why is this crucial? Because sometimes people come in with a bad attitude and you can help turn it around with your energy. Yours should be contagious!

Do you want a simple way to check your energy level? Get a check up by using your Smart Phone and the voice recorder. Just click record and put it in your pocket. That takes some guts! What takes even more guts is to LISTEN to it! I recommend you do a “check-up” every month. BONUS TIP – the next time you hold a formal meeting to talk to your team set up a tripod and video tape yourself! You may be shocked at what you see. Some think they are the “dispenser of enthusiasm” and they sound more like Eeyore!

You might have a team of 10 or perhaps hundreds or thousands. If you have many, start with your direct reports and them have them duplicate the same strategy down the line. How much is this strategy a departure from what you normally do it? You know it is easy to get caught up in your office and have the best of intentions to get out but it never happens. Start the first 5 before you get to your office.

Another way to accomplish the same thing in a group is with a quick, stand up 5 minute HUDDLE. You can watch a short video here how to make that huddle great. Test it for a month to see if it works for you. If you want extra-credit, try the First 5/Last 5 strategy. As you may have guessed, connect and engage in the last 5 minutes of the day. Repeat the same process. Start this simple discipline today and reap the benefits!Team pic for blog

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Be Careful About Recruiting Talent!

Posted by on Feb 23, 2015 in Written Blog | 0 comments

The”top” college football prospects have been in Indy for the annual NFL Combine. They are being measured on a wide variety of short term tests to see how they stack up against their peers at the same positions. Tests such as the vertical leap, timed agility drills and the 40 yard dash. The question is whether this annual ritual is an effective way of judging talent. Last year in the NFL there were 582 players made NFL rosters that were NEVER drafted. Wow, one third of the players. That is amazing to me. Evaluated and somehow deemed unworthy by the traditional talent evaluation process.

What they have a difficult time measuring at the NFL Combine of course is harder to measure – heart, grit, character, ability to overcome adversity and do the right thing when no one is watching or even when everyone is watching. Many of you know I am a proud Oregon Duck and I have followed the career of Marcus Mariota very carefully the last 3 years. Based on what I can see his character and work ethic are impeccable. I believe he will be an amazing pro, especially if he gets in the right system and is not expected to be savior from day one.

The other top QB prospect of course is Jamis Winston from Florida State. I have to admit going to the Rose Bowl and seeing the Ducks thrash the Seminoles was tremendChip and Miryana at Rose Bowl smallerous. Full disclosure – my wife is an FSU grad, she did not enjoy it. So far Jamis has not shown the character traits of Marcus with many known and likely many unknown discretions in college. He does have tremendous charisma. I will admit that. But there is a big difference between charisma and character. It will be interesting to see which NFL team that will put their billion dollar franchise in his hands.

The University of Louisville did a study where they looked at how players were evaluated at the NFL Combine and how their career turned out. Their study determined there was NO statistical correlation between the results and the Combine and their subsequent NFL careers. None. If you are a college player and read this – GREAT NEWS! Stick with it. If you are not drafted you can make it!

Legendary Bill Belichick whose Patriots luckily beat my Seahawks recently on that amazing last play interception by underrated free agent of out Western Alabama Malcom Butler is traditionally skeptical of “raw talent.” You will rarely see them spend a high draft choice  on key skill positions like running backs or receivers. He looks for players who will fit into their system.

How are you currently evaluating new talent you want to bring into your organization? What are you looking for? Be careful about looking too closely at traditional measurements. Look for hungry people of high character who are coachable and will fit in.

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Reducing dementia in men by 60%

Posted by on Feb 10, 2015 in Written Blog | 0 comments

Wow, is that possible? If there was a pill you could take each day to reduce the risk of dementia and Alzheimers by 60% it would be an epic multi-billion dollar block buster drug. The Wall Street Journal had a fascinating story about Our Amazing Plastic Brains this Saturday. Research in the past concluded that there was not much you could do with brain problems and reversing damage. It turns out that is not true. There are new and under publicized dementia treatment options.

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Malcolm Butler Super Bowl Hero

Posted by on Feb 2, 2015 in Blog, Written Blog | 0 comments

I just got done watching the Superbowl. I grew up in Washington so I am disappointed in the play call at the end of the game. How do you know run the ball with Marshawn Lynch in the backfield, you only have a yard to go and it is second down with plenty of time left and a time out? They said he scores 87% of the time on 3rd or 4th down. Every other  Seahawks fan in the world is asking the same question. You virtually had the game won! Pete Carroll said he had a 3 receiver set in and the Patriots had their goal line defense in and he did not like the match up so they threw it. Call a time out and change your personnel! Russell Wilson could have not run the play and called a time out himself to change the play. Sorry but I am pissed! Whiskey Tango Foxtrot! Then a miracle happened for the Patriots.

The player who secured the game for the Patriots was a long shot to make the team. Malcolm Butler went to a small Division II school called Western Alabama after he was kicked out of Hinds Community College. He was evaluated at the Alabama Pro Day according to NESN and at only 5”11” 190 his workout did not impress and he was not drafted. In the pre-season NESN reported that:

“Butler can’t burn up a track or jump out of gym, but he’s proven to be a playmaker on the practice field and in the Patriots’ first preseason game, when he allowed just two receptions on seven targets from Washington Redskins quarterbacks.”

He is a “proven playmaker”. It just goes to prove that talent is overrated. He was evaluated and deemed unworthy by the pro scouts and was not drafted and got his shot with the Patriots and made the most of it. At the Pro Day in Alabama they just measured him on short term physical tests.  They could not measure the intangibles – GRIT, TENACITY, HEART and the ability to make plays! In the post season interview he said before the play he saw himself making a play before it happened! That is a play maker. He said, “I did my job.” A Super Bowl hero.

 

 

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We On! Michigan Basketball pre-game ritual

Posted by on Aug 11, 2014 in Written Blog | 0 comments

Michigan BBAL We ON lights smaller

Michigan Basketball team Get Switched On pre-game ritual

I was selected to speak at what the University of Michigan calls MGoBlue Day. Dave Brandon is the Athletic Director and has done an amazing job with selecting the talent and developing the culture of perhaps the finest athletics department in the country.  Their goals are high – 31 teams competing for championships – be the #1 Revenue Generating Development Team in the Country to name a few. Most importantly, not just in achieving championships but in developing World-Ready Graduates. I got in early and got an amazing

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Cutting turnover in a high turnover business

Posted by on Jul 7, 2014 in Written Blog | 0 comments

CorkRecently I spoke to a legendary sandwich chain on the west coast – Togo’s. I had a chance to visit for lunch and they do make a terrific sandwich. They like many in QSR (Quick Service Restaurant) industry would love a strategy for cutting turnover of their teammates in the restaurants. Recently I spoke to their franchisees in Phoenix at their annual convention. I gave them a simple ideas based on the Law of Appreciation.

The law states that who ever you consistently show sincere appreciation, will appreciate in value

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Motion Creates Emotion and Longevity

Posted by on Apr 16, 2014 in Written Blog | 0 comments

How long do you want to live? Have you given that much thought lately? My focus is not on the number as much as the QUALITY of life I want to have when I reach 100 – longevity and vitality! That is my goal, why not? You must know people who are very active and healthy and active at 75, 80, 85, 90 or even 95 or 100. You also know many who are old and decrepit at 52. Maybe you know them intimately.

Here is a wake up call: If you are not fit in your 50’s,  your projected life span is “eight years shorter than if you are fit.” That is according to Dr. Jarett Barry at University of Texas SW Medical Center. The real issue again is not JUST the 8 years taken away, it is the quality of those 8 years and well beyond IF you are fit.  For many aging is equated with arthritis, cancer, diabetes, heart disease, chronic pain….not pleasant. But what is the good news Chip?

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A Streak Starts with 1 not 21!

Posted by on Feb 27, 2014 in Written Blog | 0 comments

 

launch_streak (2)

How quickly can you change a behavior? You have probably heard and seen it written that it takes 21 days. That “fact” has been quoted for decades but there is actually no solid clinical evidence to back it up. Everyone is different. Wait until you see what Lacey has to say after a program last week.

Long term change never happens when you are interested. My belief it that every behavior change comes after making committed decision.  The root word cis and its variants cid and -cide come from a Latin root which means ‘cut’ or ‘kill.’ A decision, for instance, is a ‘cutting off’ of all possibilities except for one; if you are decisive you have ‘killed’ all other options.​ Here is a new belief for you to consider

A Streak Starts with One!

Once you make a true decision and have KILLED all other options, that first day of new behavior starts a streak. At Thanksgiving I made a decision to do at least 10,000 push-ups a year. That is more impressive that it sounds, it is only 28 a day. I downloaded the Push Ups Pro app (Android app, many other options for iPhones) and have not missed a day since. Having a system to remind and measure you is a big help which is of course the beauty of an app. The alarm goes off every night and I do the 5 sets. It reminds me, counts me down, cheers me on, challenges me to increase my set total and records my progress. 

You do improve quickly which is very exciting. I am now up to 81 a day and done 5776 in the last 3 months which is on pace for well over 20,000 a year and only takes 10 minutes a day. My streak started with one decision and one day. I am up to 95 days and if I miss one I will start a new streak. At every convention I speak, I do I ask my audience to make a decision.

What will you resolve to accomplish?

To start something new.

To stop doing something destructive.  

The stories of those decisions and the impact they have made is what continue to drive me and reinforce the belief I am a catalyst who makes a difference. 

It could be a decision to quit smoking, stop drinking your calories, stop drinking soda/diet soda,  no longer be a “seagull” when you get home, start investing more time on self improvement, losing 30 pounds in 6 months, committing to be one of the 3% who lead a healthy lifestyle, workout at least 12 days a month and track it, get better results with a Peak 8  workout session, start a 529 Plan for your kids college, start making the Get Switched On Smoothie...

What decision do you need to make today? Your streak starts now! Let me know what you think. Here is a message I just received from Lacey. 


My name is Lacey and I recently attended your presentation at the PAX conference in my beautiful home state of Arizona.  I absolutely loved it!  While it gave me motivation to be a better coordinator, the greatest inspiration I gained from it was most applicable to my roll as a mother: the most divine and important calling in my life.  With three children ranging in age from 2 months to 6 years, and with a husband whose work keeps him out of state and away from home except on the weekends, I often find myself at a level of frustration that prevents me from ENJOYING my daily life because I’m so focused on merely surviving it.  Up until last Saturday I lived a pretty “shouldy” life with a heaping pile of “should” that overwhelmed me each and every day to the point that I ignored all the “should” because it was too much to confront all at once.  Now, I’m taking one piece of “should” each day and making it a “must”.  It’s a little at a time, but it’s a streak nonetheless.  I’m finally doing what must be done to prevent that frustration which allows me to be happy instead.  Thank you for being the catalyst that stirred up what had been dormant within me!

 

P.S.  I took a trip to the health food store yesterday and purchased the ingredients to make my very own Switched On Smoothies.  All I have to say is those better be some damn good smoothies!!!

 

They are Lacey, they are!
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Baby Steps vs. Radical Change

Posted by on Feb 6, 2014 in Written Blog | 1 comment

Why do so many who really need to lose weight not do it? I think they never resolve to really do it number one. They do not make a personal contract with themselves. No clear time line and accountability of what they will do (minimum 18 aerobic sessions where you sweat a month) or not do (cut out all soda for example) every day AND they take baby steps.

When you are making small changes it takes a long time to see results. If you need to lose 100 lbs for instance, setting up a plan to lose one pound or less a week is not very exciting. After 60 days you lost 8 pounds and likely do not get too excited about it. You say “I tried” and go back to your old life style.

I had a friend recommend the documentary Fat, Sick & Nearly Dead by Joe Cross. It is a must see! Joe was well over 300 lbs, fighting a terrible auto-immune skin disease, on MANY meds and on the road to an early death.

I was interested in his story because of my years making, drinking and recommending the Get Switched On Smoothie.

As you will see in the movie, which you can watch for FREE on Joe’s web site RebootWithJoe.com. you can’t beat free as my mentor Jim Rohn would say! He made a radical change – 60 days in a row of juicing his meals – primarily vegetables and some fruit. No solid food. That was it! He did it under a doctors supervision and the results were tremendous! Almost 100 lbs of weight loss in 60 days and the results in lower blood pressure, cholesterol, triglycerides etc were amazing AND no more skin disease!

You will also meet the truck driver who was 429 lbs, suffering from the same skin disease and miserable. Joe coached him to get the same results and radically change his life. He wore a 6XL t-shirt and on Joe brings him an XL shirt as a goal to fit into. The final scene of the movie is this man jogging in that XL t-shirt after losing over 150 lbs. Inspiring to say the least!

If you needed to lose even 30 to 50 lbs why would you not suck it up for 10 – 20 – 30 or 60 days, do a RESET on your body and results quicker! Once you drop the weight, follow the 3 Percent Choice Lifestyle, get some consistent exercise and never have to “DIE – IT” again?

You can do it too! Why wait? Why not you? Why not now? Start with a 10 day challenge and start from there!

fat sick n dead

 

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The Power of a Persistent Challenger in Sales

Posted by on Dec 17, 2013 in Written Blog | 0 comments

How long would you call on a prospect until you got a sale? How many no’s will you tolerate before you give up?  How persistent are you in the face of adversity? Last week I speaking to the amazing sales team at Cars.com. In my pre-event interviews I spoke to John Scalzitti who told me about one of their Legends Jeff Coulter. Cars.com is a digital media company that brings an audience of car buyers to auto dealers. The dealers have in the past been used to paying for traditional advertising, primarily TV and print. In the early days of Cars.com it was a much more difficult sale than today. It is well known that car buyers do much more research on the internet today before they go the the dealership. Often that research is done on their smart phone…at the dealership…in front of the sales person!

Jeff had to challenge the dealers paradigm of how they viewed the car buying process. He had to win the battle and teach them a new way of thinking and buying their advertising to drive the car buying public to their dealerships. Jeff learned how to keep charging through rejection. He kept coming back with an assertive attitude and the right data and insight to change the way the dealers looked at their advertising.

Jeff used to say that deal took my 5 years and 10 minutes. Five years of sales calls and planning and 10 minutes to do the paperwork.

Can you relate to that? How persistent are you? Do not focus on the price/investment but instead on the value you bring to the customer. Challenge the way they currently view what you are offering! It may not take you five years but if you have a compelling story, create urgency and keep charging through rejection and you will be more successful.

persistence

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10,000 Push Ups – are you crazy!

Posted by on Oct 27, 2013 in Blog, Written Blog | 1 comment

puash upWow that sounds like a big number. If you can do 10000 push ups every year I bet it would help you stay in great shape, build muscle, stay strong, strengthen bones and make you look better for sure in a swimsuit. If you break it down to a DAILY discipline 10,000/365 rounds out to only 28 a day. A streak starts with just one decision! For it to be a streak you also have to TRACK it.

I have been tracking my workouts for over 20 years and saved each of these sheets – go to the Document Library on my site to print out the Get Switched On Energy Schedule,  place on the mirror in your bathroom and simply fill in the boxes from 1 – 31 for each day of the month you get your 30 minutes of aerobic movement getting your heart rate up and ideally getting a sweat. You can add a “red dot” each day you add your minimum of 28 push ups too.

I am using technology on my Samsung Galaxy S3 smart phone. I downloaded a Push Ups – Your Personal Fitness Trainer app. There are MANY of them out there for Apple or Android. This is cool because you place it down below your face and touch your nose to it to count your push ups. It makes you go DEEP!

What would having the discipline of doing 10,000 push ups a year do for you? What would it do for your family to see your have that “streak” alive in your life? Get started now and see your body transform. It will not have over night BUT you will see results in as little as two weeks. Not a bad idea to add at least 28 exercises a day to build your core too!

This app also is making me do more. I set the alarm for the same time each day to remind me. Doing 54 a day right now -almost 20,000 a year. I made a decision to do a minimum of 28 a day for ever! You can too.

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How do you do things at your company?

Posted by on Sep 26, 2013 in Written Blog | 0 comments

I was recently asked to speak to the team at Babcox Media. Bill Babcox is the third generation leader of this 93 year old print/online media company that targets the Tire/Fleet/Autocare markets. In my preparation for the event they sent me a document I have never (and I have done over 940 events) been given.

The Way We Do Things Around Here – clearly lays out they way they do things at the company – both behavior and accepted best practices. It reminds the long term employees to keep the bar high and not get away from what got them there. It also quickly indoctrinates new team members of what is expected of them – no guesses – no excuses! This is really helpful for the “Millennials/Gen Y” whose work habits have really been called in to question recently.

Putting this document together should be easier if you have a small company like Babcox who has about 80 employees. It can certainly work for a much larger organization too. Have a meeting and share the concept of what you want to put together and why. You can use what Babcox did as an example to follow.

I love #22. Look sharp, be sharp. When in doubt, err on the side of over-dressing. That is a simple way to state your dress code policy.!

Putting it together will be a process and it will be worth it. The document will evolve as you discover more best practices. You must make it your own to fit your culture and business model. Create it, communicate it and make sure everyone on the team understands and hold each other accountability. Let me know what you come up with.

Babcox Media Akron, OH

Babcox Media Akron, OH

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How fast do you walk?

Posted by on Aug 9, 2013 in Written Blog | 0 comments

This may not surprise you but if you typically walk slowly and “lollygag” it will likely cut years off your life. Lollygag is one of my favorite words, I hate to get behind them when trying to make a flight and making your way through the airport.  A 14 year study by the University of Pittsburgh concluded that senior citizens who are the fastest walkers live longer than those with slower paces. STUDY

Looking at the lives of slow and fast walkers who were 75 years old, only 19 percent of the slowest men and 35 percent of the slowest women lived another 10 years. Wow – did you catch that – only 19% lived another 10 years. That is a compelling argument to pick up the pace a little. When you are walking for exercise does your heart rate get elevated? How high? Are you checking it? Are you getting a sweat? Are you walking to get exercise consistently? It will increase your energy and cut your stress level.

However, 87 and 91 percent of the fastest walkers were still going after 10 years. I have always been a fast walker. I guess it helps to be tall and have long legs. How about you? Are you a lollygagger? Don’t be that person.

I would stop doing that right now. Walk with purpose. Remember the quality of your life later will be a function of the quality of your movement. It is not how LONG you live but what QUALITY of life you eventually have.

Why live a long live if you can hardly move and can not enjoy it! Take an honest assessment of your movement right now. Do not be one of the people who take “slow” walks and fool themselves into thinking they are getting quality exercise. It is better than nothing I agree AND you can do better than that…can’t you?

 

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