Anti-Branding Success Story

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Golf Magazine just named Phil Mickelson Player of the Year. His brand has become “The Peoples Champion” and I belive that it was not by accident. Like Arnie (Palmer) and his Army from the 60’s, Phil has created a base of Raving Fans. Announcer Gary McCord said he said he was going to be everything Tiger Woods was not. That is an interesting branding philosophy. Who is your biggest competitor? What are they not?

phil

For Phil it was basics like being friendly with the galleries, taking extra amounts of time to sign 100’s of autographs and bring his family with him often. With Tiger’s transgressions it was easy to position against him with his long marriage to Amy and his three adorable kids. Seeing Tiger now with one of his kids at a tourney actually seems kind of strange to me.

Early in Phil’s career he was said to be kind of aloof and did not embrace the fans. He made a conscious decision to spend the time with fans because he knows that few moments of interaction can lock them in forever as being a supporter.

I have also made that decision in my career to be different. Almost all speakers use PowerPoint. I never have. Most speakers stay on stage. I get out and engage the audience. Almost no speakers create a customized handout for every event. I do every time regardless of how many are in the audience. My style is more like a interactive workshop not a “traditional one way keynote”. It makes for a more enjoyable sticky experience for the audience.

Research your competition and find out what you can do differently that will make a difference.

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You probably knew that sitting too much is bad…just not THIS bad.

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Your Work is Never Done

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10,000 Push Ups – are you crazy!

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puash upWow that sounds like a big number. If you can do 10000 push ups every year I bet it would help you stay in great shape, build muscle, stay strong, strengthen bones and make you look better for sure in a swimsuit. If you break it down to a DAILY discipline 10,000/365 rounds out to only 28 a day. A streak starts with just one decision! For it to be a streak you also have to TRACK it.

I have been tracking my workouts for over 20 years and saved each of these sheets – go to the Document Library on my site to print out the Get Switched On Energy Schedule,¬†¬†place on the mirror in your bathroom and simply fill in the boxes from 1 – 31 for each day of the month you get your 30 minutes of aerobic movement getting your heart rate up and ideally getting a sweat. You can add a “red dot” each day you add your minimum of 28 push ups too.

I am using technology on my Samsung Galaxy S3 smart phone. I downloaded a Push Ups – Your Personal Fitness Trainer app. There are MANY of them out there for Apple or Android. This is cool because you place it down below your face and touch your nose to it to count your push ups. It makes you go DEEP!

What would having the discipline of doing 10,000 push ups a year do for you? What would it do for your family to see your have that “streak” alive in your life? Get started now and see your body transform. It will not have over night BUT you will see results in as little as two weeks. Not a bad idea to add at least 28 exercises a day to build your core too!

This app also is making me do more. I set the alarm for the same time each day to remind me. Doing 54 a day right now -almost 20,000 a year. I made a decision to do a minimum of 28 a day for ever! You can too.

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