A Streak Starts with 1 not 21!

Posted by on Feb 27, 2014 in Written Blog | 0 comments


launch_streak (2)

How quickly can you change a behavior? You have probably heard and seen it written that it takes 21 days. That “fact” has been quoted for decades but there is actually no solid clinical evidence to back it up. Everyone is different. Wait until you see what Lacey has to say after a program last week.

Long term change never happens when you are interested. My belief it that every behavior change comes after making committed decision.  The root word cis and its variants cid and -cide come from a Latin root which means ‘cut’ or ‘kill.’ A decision, for instance, is a ‘cutting off’ of all possibilities except for one; if you are decisive you have ‘killed’ all other options.​ Here is a new belief for you to consider

A Streak Starts with One!

Once you make a true decision and have KILLED all other options, that first day of new behavior starts a streak. At Thanksgiving I made a decision to do at least 10,000 push-ups a year. That is more impressive that it sounds, it is only 28 a day. I downloaded the Push Ups Pro app (Android app, many other options for iPhones) and have not missed a day since. Having a system to remind and measure you is a big help which is of course the beauty of an app. The alarm goes off every night and I do the 5 sets. It reminds me, counts me down, cheers me on, challenges me to increase my set total and records my progress. 

You do improve quickly which is very exciting. I am now up to 81 a day and done 5776 in the last 3 months which is on pace for well over 20,000 a year and only takes 10 minutes a day. My streak started with one decision and one day. I am up to 95 days and if I miss one I will start a new streak. At every convention I speak, I do I ask my audience to make a decision.

What will you resolve to accomplish?

To start something new.

To stop doing something destructive.  

The stories of those decisions and the impact they have made is what continue to drive me and reinforce the belief I am a catalyst who makes a difference. 

It could be a decision to quit smoking, stop drinking your calories, stop drinking soda/diet soda,  no longer be a “seagull” when you get home, start investing more time on self improvement, losing 30 pounds in 6 months, committing to be one of the 3% who lead a healthy lifestyle, workout at least 12 days a month and track it, get better results with a Peak 8  workout session, start a 529 Plan for your kids college, start making the Get Switched On Smoothie...

What decision do you need to make today? Your streak starts now! Let me know what you think. Here is a message I just received from Lacey. 

My name is Lacey and I recently attended your presentation at the PAX conference in my beautiful home state of Arizona.  I absolutely loved it!  While it gave me motivation to be a better coordinator, the greatest inspiration I gained from it was most applicable to my roll as a mother: the most divine and important calling in my life.  With three children ranging in age from 2 months to 6 years, and with a husband whose work keeps him out of state and away from home except on the weekends, I often find myself at a level of frustration that prevents me from ENJOYING my daily life because I’m so focused on merely surviving it.  Up until last Saturday I lived a pretty “shouldy” life with a heaping pile of “should” that overwhelmed me each and every day to the point that I ignored all the “should” because it was too much to confront all at once.  Now, I’m taking one piece of “should” each day and making it a “must”.  It’s a little at a time, but it’s a streak nonetheless.  I’m finally doing what must be done to prevent that frustration which allows me to be happy instead.  Thank you for being the catalyst that stirred up what had been dormant within me!


P.S.  I took a trip to the health food store yesterday and purchased the ingredients to make my very own Switched On Smoothies.  All I have to say is those better be some damn good smoothies!!!


They are Lacey, they are!
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Baby Steps vs. Radical Change

Posted by on Feb 6, 2014 in Written Blog | 1 comment

Why do so many who really need to lose weight not do it? I think they never resolve to really do it number one. They do not make a personal contract with themselves. No clear time line and accountability of what they will do (minimum 18 aerobic sessions where you sweat a month) or not do (cut out all soda for example) every day AND they take baby steps.

When you are making small changes it takes a long time to see results. If you need to lose 100 lbs for instance, setting up a plan to lose one pound or less a week is not very exciting. After 60 days you lost 8 pounds and likely do not get too excited about it. You say “I tried” and go back to your old life style.

I had a friend recommend the documentary Fat, Sick & Nearly Dead by Joe Cross. It is a must see! Joe was well over 300 lbs, fighting a terrible auto-immune skin disease, on MANY meds and on the road to an early death.

I was interested in his story because of my years making, drinking and recommending the Get Switched On Smoothie.

As you will see in the movie, which you can watch for FREE on Joe’s web site RebootWithJoe.com. you can’t beat free as my mentor Jim Rohn would say! He made a radical change – 60 days in a row of juicing his meals – primarily vegetables and some fruit. No solid food. That was it! He did it under a doctors supervision and the results were tremendous! Almost 100 lbs of weight loss in 60 days and the results in lower blood pressure, cholesterol, triglycerides etc were amazing AND no more skin disease!

You will also meet the truck driver who was 429 lbs, suffering from the same skin disease and miserable. Joe coached him to get the same results and radically change his life. He wore a 6XL t-shirt and on Joe brings him an XL shirt as a goal to fit into. The final scene of the movie is this man jogging in that XL t-shirt after losing over 150 lbs. Inspiring to say the least!

If you needed to lose even 30 to 50 lbs why would you not suck it up for 10 – 20 – 30 or 60 days, do a RESET on your body and results quicker! Once you drop the weight, follow the 3 Percent Choice Lifestyle, get some consistent exercise and never have to “DIE – IT” again?

You can do it too! Why wait? Why not you? Why not now? Start with a 10 day challenge and start from there!

fat sick n dead


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You Can’t Outrun a Big Mac

Posted by on Dec 23, 2013 in Blog, Video Series | 0 comments

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The Power of a Persistent Challenger in Sales

Posted by on Dec 17, 2013 in Written Blog | 0 comments

How long would you call on a prospect until you got a sale? How many no’s will you tolerate before you give up?  How persistent are you in the face of adversity? Last week I speaking to the amazing sales team at Cars.com. In my pre-event interviews I spoke to John Scalzitti who told me about one of their Legends Jeff Coulter. Cars.com is a digital media company that brings an audience of car buyers to auto dealers. The dealers have in the past been used to paying for traditional advertising, primarily TV and print. In the early days of Cars.com it was a much more difficult sale than today. It is well known that car buyers do much more research on the internet today before they go the the dealership. Often that research is done on their smart phone…at the dealership…in front of the sales person!

Jeff had to challenge the dealers paradigm of how they viewed the car buying process. He had to win the battle and teach them a new way of thinking and buying their advertising to drive the car buying public to their dealerships. Jeff learned how to keep charging through rejection. He kept coming back with an assertive attitude and the right data and insight to change the way the dealers looked at their advertising.

Jeff used to say that deal took my 5 years and 10 minutes. Five years of sales calls and planning and 10 minutes to do the paperwork.

Can you relate to that? How persistent are you? Do not focus on the price/investment but instead on the value you bring to the customer. Challenge the way they currently view what you are offering! It may not take you five years but if you have a compelling story, create urgency and keep charging through rejection and you will be more successful.


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Talent is Overrated

Posted by on Dec 6, 2013 in Blog, Video Series | 0 comments

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Anti-Branding Success Story

Posted by on Dec 4, 2013 in Blog, Written Blog | 0 comments

Golf Magazine just named Phil Mickelson Player of the Year. His brand has become “The Peoples Champion” and I belive that it was not by accident. Like Arnie (Palmer) and his Army from the 60’s, Phil has created a base of Raving Fans. Announcer Gary McCord said he said he was going to be everything Tiger Woods was not. That is an interesting branding philosophy. Who is your biggest competitor? What are they not?


For Phil it was basics like being friendly with the galleries, taking extra amounts of time to sign 100’s of autographs and bring his family with him often. With Tiger’s transgressions it was easy to position against him with his long marriage to Amy and his three adorable kids. Seeing Tiger now with one of his kids at a tourney actually seems kind of strange to me.

Early in Phil’s career he was said to be kind of aloof and did not embrace the fans. He made a conscious decision to spend the time with fans because he knows that few moments of interaction can lock them in forever as being a supporter.

I have also made that decision in my career to be different. Almost all speakers use PowerPoint. I never have. Most speakers stay on stage. I get out and engage the audience. Almost no speakers create a customized handout for every event. I do every time regardless of how many are in the audience. My style is more like a interactive workshop not a “traditional one way keynote”. It makes for a more enjoyable sticky experience for the audience.

Research your competition and find out what you can do differently that will make a difference.

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You probably knew that sitting too much is bad…just not THIS bad.

Posted by on Nov 18, 2013 in Blog, Video Series | 1 comment

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Your Work is Never Done

Posted by on Nov 7, 2013 in Blog, Video Series | 0 comments

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10,000 Push Ups – are you crazy!

Posted by on Oct 27, 2013 in Blog, Written Blog | 1 comment

puash upWow that sounds like a big number. If you can do 10000 push ups every year I bet it would help you stay in great shape, build muscle, stay strong, strengthen bones and make you look better for sure in a swimsuit. If you break it down to a DAILY discipline 10,000/365 rounds out to only 28 a day. A streak starts with just one decision! For it to be a streak you also have to TRACK it.

I have been tracking my workouts for over 20 years and saved each of these sheets – go to the Document Library on my site to print out the Get Switched On Energy Schedule,  place on the mirror in your bathroom and simply fill in the boxes from 1 – 31 for each day of the month you get your 30 minutes of aerobic movement getting your heart rate up and ideally getting a sweat. You can add a “red dot” each day you add your minimum of 28 push ups too.

I am using technology on my Samsung Galaxy S3 smart phone. I downloaded a Push Ups – Your Personal Fitness Trainer app. There are MANY of them out there for Apple or Android. This is cool because you place it down below your face and touch your nose to it to count your push ups. It makes you go DEEP!

What would having the discipline of doing 10,000 push ups a year do for you? What would it do for your family to see your have that “streak” alive in your life? Get started now and see your body transform. It will not have over night BUT you will see results in as little as two weeks. Not a bad idea to add at least 28 exercises a day to build your core too!

This app also is making me do more. I set the alarm for the same time each day to remind me. Doing 54 a day right now -almost 20,000 a year. I made a decision to do a minimum of 28 a day for ever! You can too.

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Don’t Look Back

Posted by on Oct 24, 2013 in Blog, Video Series | 0 comments

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What is Good Customer Service?

Posted by on Oct 9, 2013 in Blog, Video Series | 0 comments

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How do you do things at your company?

Posted by on Sep 26, 2013 in Written Blog | 0 comments

I was recently asked to speak to the team at Babcox Media. Bill Babcox is the third generation leader of this 93 year old print/online media company that targets the Tire/Fleet/Autocare markets. In my preparation for the event they sent me a document I have never (and I have done over 940 events) been given.

The Way We Do Things Around Here – clearly lays out they way they do things at the company – both behavior and accepted best practices. It reminds the long term employees to keep the bar high and not get away from what got them there. It also quickly indoctrinates new team members of what is expected of them – no guesses – no excuses! This is really helpful for the “Millennials/Gen Y” whose work habits have really been called in to question recently.

Putting this document together should be easier if you have a small company like Babcox who has about 80 employees. It can certainly work for a much larger organization too. Have a meeting and share the concept of what you want to put together and why. You can use what Babcox did as an example to follow.

I love #22. Look sharp, be sharp. When in doubt, err on the side of over-dressing. That is a simple way to state your dress code policy.!

Putting it together will be a process and it will be worth it. The document will evolve as you discover more best practices. You must make it your own to fit your culture and business model. Create it, communicate it and make sure everyone on the team understands and hold each other accountability. Let me know what you come up with.

Babcox Media Akron, OH

Babcox Media Akron, OH

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Overcoming the Curse of Competence

Posted by on Sep 25, 2013 in Blog, Video Series | 0 comments

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How to Use Social Media for Small Business – Power of Social Proof

Posted by on Sep 12, 2013 in Blog, Video Series | 0 comments

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Don’t be a Seagull -Video

Posted by on Sep 3, 2013 in Blog, Video Series | 0 comments

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Customer Service Essentials

Posted by on Aug 15, 2013 in Blog, Video Series | 0 comments

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How fast do you walk?

Posted by on Aug 9, 2013 in Written Blog | 0 comments

This may not surprise you but if you typically walk slowly and “lollygag” it will likely cut years off your life. Lollygag is one of my favorite words, I hate to get behind them when trying to make a flight and making your way through the airport.  A 14 year study by the University of Pittsburgh concluded that senior citizens who are the fastest walkers live longer than those with slower paces. STUDY

Looking at the lives of slow and fast walkers who were 75 years old, only 19 percent of the slowest men and 35 percent of the slowest women lived another 10 years. Wow – did you catch that – only 19% lived another 10 years. That is a compelling argument to pick up the pace a little. When you are walking for exercise does your heart rate get elevated? How high? Are you checking it? Are you getting a sweat? Are you walking to get exercise consistently? It will increase your energy and cut your stress level.

However, 87 and 91 percent of the fastest walkers were still going after 10 years. I have always been a fast walker. I guess it helps to be tall and have long legs. How about you? Are you a lollygagger? Don’t be that person.

I would stop doing that right now. Walk with purpose. Remember the quality of your life later will be a function of the quality of your movement. It is not how LONG you live but what QUALITY of life you eventually have.

Why live a long live if you can hardly move and can not enjoy it! Take an honest assessment of your movement right now. Do not be one of the people who take “slow” walks and fool themselves into thinking they are getting quality exercise. It is better than nothing I agree AND you can do better than that…can’t you?


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How to Start Over – Starting Fresh

Posted by on Aug 5, 2013 in Blog, Video Series | 0 comments

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How to Become More Valuable

Posted by on Jul 8, 2013 in Blog, Video Series | 0 comments

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How to Maximize Referrals

Posted by on Jun 17, 2013 in Written Blog | 0 comments

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How to Improve Your Children – Chip Eichelberger

Posted by on May 31, 2013 in Video Series | 0 comments

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The Biggest Mistake in the Service Industry

Posted by on May 31, 2013 in Written Blog | 5 comments

I do not know about you, but it is rare for me to come across an employee in the service industry who is truly Switched On. I mean from the get go they are in the moment, bring energy and enthusiasm, a sincere interest in serving you and emotionally committed to what they do. Your immediate reaction is WOW!

When it does happen, I believe it is an exception. You likely travel quite a bit too. Think back to the recent times you checked in at a hotel. What was that experience like? Most of the time you get a, “Next” or “Checking in?” or my favorite silence. They say nothing. I love it because I say nothing too and will never speak first. I am the guest, they should welcome me! Give it a try, it’s fun.

It is rare you get someone Switched On (who notices you have bags with you and are likely checking in at 10pm) saying, “Welcome to the Marriott Marquis, we are glad you are here, let’s get you checked in, you have probably had a full day?”

waitress-2-2-midWouldn’t that be fantastic if that was the norm? Recently I was in Orlando trying to get home with thunderstorms throughout the SE (Southeast) making it difficult. I had accepted I would not make it to ATL (Atlanta) to make my connection home and would be stuck overnight in ATL. I went into the Delta Sky Club for an adult beverage and to wait for my delayed departure. When I checked in the agent was energetic and empathetic to my situation AND quickly realized there was a delayed flight just leaving now that would get me to ATL to make my connection to Knoxville. She printed a new boarding pass and send go!

It happened so fast I did not even get her name. What surprised me is that I had spoken to the special Diamond Line customer service (I fly a lot!) three times and none of the agents had come up with that option. I did make my it to ATL and just made it to my connection home. Yes!

If you are in a service business, encourage people to be playful and show their personality. Create an atmosphere that encourages them to have fun and set up a system to reward them for doing so.

What do you do to get your team Switched On before their day begins?

Reviews people post on Google Reviews, Yelp, Twitter, Facebook, Travelocity, Tripadvisor, Angie’s List or many other sites are very important for any business because often we start with a web search BEFORE we consider doing business somewhere. Have you checked your reviews recently? You could be losing business from a few disgruntled customers. Engage them and turn around their experience with you. It is makes you look great when you do that.

Employees who are Switched On and go the extra-mile for a customer with creative acts of service will not only feel great about themselves, but it can also drive their customer to tell their story on line and to all their friends.

What do you do to ensure Switched On employees and drive exceptional customer reviews?

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Improve Your Sales Skills – Don’t Drop Your Bucket

Posted by on May 28, 2013 in Video Series | 2 comments

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The Power of Belief – Chip Eichelberger

Posted by on May 28, 2013 in Video Series | 0 comments

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Are you a Professional?

Posted by on May 28, 2013 in Video Series | 0 comments

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At Least I Didn’t Kill Somebody

Posted by on May 28, 2013 in Written Blog | 0 comments

A recent WSJ article reported that “medical errors kill enough people to fill four jumbo jets a week.” Yikes that is hard to imagine that over 98,000 deaths a year from mistakes.! US surgeons operate on the wrong body part as often as 40 times a week. I remember when I ruptured my left Achilles…twice (@#$!%), that required two pretty extensive surgeries and I remember that they tagged my left leg as a reminder for the surgeon.

The frightening part of the story was that the mistakes go mostly unnoticed and the medical community rarely learns from them. As you might guess, the problem is that the preventable mistakes are being made over and over again and as Marty Makary reports “doctors are not very good at complying with well-established best practices in their fields.”

Currently there is not an effective rating system for surgeons or hospitals. For virtually everything else now you have a rating system: YELP and Angie’s List for business’s and service providers, Urban Spoon for restaurants, Google Reviews, Ebay and Amazon reviews of product and sellers to name a few.

I would bet that you check an online review in almost every situation you can when making a purchase, deciding where to eat or what movie to go to. I do not think a hospital in the country has an online system to track quality of care, reviews, infection rates, surgeon reviews, nurse reviews, # of preventable errors,  # of types of surgeries they do etc. There are a few sites popping up like RateMDs.com and Vitals.com for doctor reviews.

I accept that when sick people go to the hospital some will die. The question is how many die because of preventable errors? How many stories do you personally know of where an educated patient was able to stop a potential catastrophic error from being made?

There was report in the USA Today I have mentioned for years about a “checklist that cut death rates by 40% at 8 hospitals.” A checklist can be a valuable tool. It can help you put in a protocol that will help you not to forget something important. My question for those hospitals is what in the hell were the doing BEFORE they had a checklist?

Did they have a special meeting? “On the agenda today is a high number of preventable deaths of patients in this hospital. Someone says, hey, how about a checklist for every procedure to make sure we do it right every time? That’s a great idea!”

Fortunately for most of us, our errors do not result in preventable deaths. That is the good news. The bad news is that we may have let some aspects of what we do daily get a little too familiar and it is causing us to make preventable errors that are costing us in other ways. It could errors in establishing clear outcomes for a con call we are running, or in making the weekly sales meeting valuable, or in leveraging a sales call with a long time client, or in running our daily shift meeting in the restaurant, or in executing a service call with an unhappy client.

I still use an event checklist for every event I do to make sure am on top of all the details from the beginning. My dad asked me once, “Chip you have done over 900 events, are you still doing the little things every time to make them exceptional?

It has saved me many times! Recently I forgot to triple check with my client if  they had ordered the boards for the team building event I do – The Board Break Experience. The experience is not too impressive without boards! Luckily we were able to scramble at near the last minute and pull out a miracle to get them in time.
What has gotten too familiar for you? What are the preventable errors that you and your team are making that can be avoided? If you are in the service industry I guarantee those errors are what people are writing about you in online reviews! If they are there use them to train your team how to get better. Maybe you need to create a checklist for your sales calls. service calls, con call or pre-shift meetings to make sure you are prepared.

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Talent is overrated! Measurements that miss the mark!

Posted by on May 28, 2013 in Written Blog | 1 comment

The NFL Combine is coming up in a few weeks and the college football signing day is Wednesday. There are experts rating the prospects in hopes of finding the next superstars for their pro and college teams. The high school players are ranked in an elaborate ranking process to determine if the prospect gains the coveted 4 or 5 stars. Amazingly the QB with the highest completion percentage in the history of HS football is not getting looked at from Division 1 programs. More on that later.

nfl-combine-midAt the NFL Combine they put the players through a series of short term tests: 40/20/10 yard dash, vertical jump, broad jump, 3 cone drill, bench press. Many business’s use short term tests to evaluate their employees too.
Of course the conventional wisdom is if they excel at the combines they will have a stellar NFL career. A recent study by economists (University of Louisville) has a surprising conclusion – the combine is a waste of time! They say there is not consistent statistical relationship between how well a player does at the combine and how productive their NFL career is. Similar findings for the careers of  top 4 and 5 star college not reaching NFL glory. Why…can you guess? What do those short term tests NOT measure? Right!

Guts, character, grit, heart, determination in the face of adversity and frustration.

I live in Knoxville and if you were to name top 3 running backs in the NFL the last three seasons, former Tennessee Vol Arian Foster of the Houston Texans is in that group, yet in 2009, 7 rounds and 234 players were chosen and he was not one of them. He recently signed a 5 year deal worth of $43 million. What did the say about Arian after the combine?

“Jack-of-all-trades, master-of-none type. Lacks the explosiveness to consistently make defenders miss in tight quarters and is not the power runner his size would indicate. Inconsistent.” He has been the most productive running back from that years draft,  well ahead “more talented” running backs at the combine. What they did not say was what an amazing person he was.

Colin Kaepernick’s combine results merited this evaluation on NFL.com , “Kaepernick has enough physical tools to be viewed as a developmental backup quarterback prospect. As we all saw this season he is a tad better than that! Again he is performing well ahead of other highly regarded, “more talented” combine performers.

How many people do you know who did terrific on the SAT or have even have a PhD that have not achieved success?

How many hot-shot performers have you seen come and go in your career, especially in the sales arena? Talent can be an blessing and the key is what you do with it? How do you practice and perform when no one is watching? Once the test is over, what do you do?

There is a local kid named Charley High from Christian Academy of Knoxville. He is a QB and the Division 1 schools are not giving him a look. Here is what he has done in high school. He completed 74.4 percent of his 1,040 attempts for 10,978 yards and 131 touchdowns. He was intercepted 22 times. His career completion percentage was recognized as an official national record for high school football by the National Federation of State High School Associations (NFHS), as was his single-season mark (minimum: 275 attempts) from 2012 of 76.2 percent (378 of 496). Oh, and he lead his team to back to back state championships.

Why are they not giving him a look? Because they say he is too small. Didn’t play tough enough competition…..blah blah blah. What they underestimate is how hard this kids works, his dream to play at Tennessee, the quality of his parents, his understanding of how to play the position and his character. Charley is going to walk-on at UT and complete against the “more talented prospects”. It will be fun to watch how he does. I predict he will make it at Tennessee and become the starter as a sophomore. Be careful who you weed out because they did not perform well in your short term test.



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Who is the role model?

Posted by on May 28, 2013 in Written Blog | 0 comments

  I am getting a little tired of all the shows highlighting people who have lost a tremendous amount of weight. Their stories of people can serve as motivation and provide guidance to those who need it. 35.7% of the people in the USA are obese and an amazing 68% of Americans are overweight.

My point is this:

What about the people in who have done what it takes and made

the decisions to be in shape their entire lives?

Where is the show about the people who have always lead a healthy lifestyle? Only 3% of Americans lead a healthy lifestyle according to the Michigan State study. I am proud to have been a 3%’er my entire adult life and have worked hard to guide my family the same way.

Wouldn’t it be very useful for to study the 3% of people who have

been in shape and NEVER gotten out of shape?

How were they raised? What did their parents do to create the environment where they exercised together, purchased the right foods, purposely DID NOT have the house choked full of soda, chips, whole milk and processed foods?

I think it would be more valuable to make it the cool thing to be a 3%’er than having being overweight and obese as the norm. It has not always been that way. From 1950 through 1960, 33 percent of U.S. adults were overweight and only 9.7 percent were clinically obese, with body mass indexes above 30, according to doctor and author Jeffry Weiss. Obesity was not yet recognized as a disease in the 1950’s.

That is interesting to me…”not recognized as a disease in the 1950’s.”

Obesity was not a disease back then.…is it now? Have they changed the definition?

The answer is yes, the question is why? I always thought a disease was something that happened to you that was out of your control, not something you did to yourself: smoking, over drinking, drug dependency, obesity, lack of maintaining your body.

Did you know you can go on disability for the rest of your life and get paid by the government if you are obese. Check out this page from the web site DisabilitySecrets.com – that web sites exists to help people get on disability. Obesity is responsible for the largest portion of new disability claims by far and is growing rapidly. There is an entire industry working to get people on disability. There are of course many reasons to legitimately qualify, do not misinterpret my argument. The reality is the rate of people going on disability has outpaced the number of people getting jobs the last five years. That is not a good trend.

If you are not a 3%’er, get started now and see what impact it can have on your life. Share what you do and how you do it with others and be in inspiration!

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Don’t Be a Seagull

Posted by on May 28, 2013 in Written Blog | 4 comments

When your day starts off well, isn’t it downhill from there? How can you set the tone in your entire office? Even if you are not a leader you might soon be if you follow this best practice. If you are a leader and work in an office situation I want you to think about this:

What do you do the first 5 minutes when you get to the office?

how-to-poop-seagull-midNow – stop doing that! Do not go into your office! Start connecting with your team – be positive, present, energetic, be specific with your praise, great eye contact, uplifting tone of voice, physical touch where appropriate.

Thank you for…I need you because…I am proud of you because…

I believe in you because…I appreciate you for… You make a difference when you…


Keep it positive to create momentum. Do not be a seagull! Seagull Managers tend to swoop in, tell everyone what they are doing wrong, squawk and complain loudly, crap all over everyone and they fly back into their office. They tend to make a bad situation even worse.

There are also Seagull Parents. First thing in the morning or when they get home.  Instead focusing on what their kids were excited about for their day or what was great about their day they immediately jump on what they did not do, forgotten to do or what mistakes they made.

Being a Seagull is a momentum killer and is unhealthy not only for the Seagull but everyone around them. Not to mention a messy clean up! If you have that tendency you need to interrupt your pattern of behavior. BEFORE you go into the office or the kitchen, STOP, look up and smile and take a breath. Think about what you are about to do and the impact you want to have. Feel that emotion and smile. Ask where is my energy on a 0 -10 scale? Get to a 10! Clench your fist and say YES!  Change your focus from what is wrong to what is right.


Bring the energy with you before you engage!


no-seagull-midAs a leader, do the same thing the last five minutes of the day. Do the same routine and set the tone to close out the day. What went really well? What are they proud of about today’s performance? What are they excited about for tomorrow?

You do not have to be sick to get better. We all have our “seagull” moments. Recognizing it is the first step to recovery.

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92.4% of businesses need to do this better, do you?

Posted by on May 28, 2013 in Written Blog | 0 comments

 When you made your last purchase on Amazon did you check the reviews before you bought? Before you hired that service company did you check them out online – Yelp/Angie’s List/Google Reviews first or ask for past customers you could call? Before you booked that trip or vacation did you check out the hotel/resort on Hotels.com/Priceline/ Trip Advisor first to see what others said about their stay?

The Law of Social Proof is vastly underutilized by most businesses in person or on their web site. The law states that when someone is unsure how to proceed they will look to what others have done previously to help them make a decision. Have you ever gone to a move, play or new restaurant because someone told you it was fantastic? Have you ever not gone because someone told you it was terrible?

i-love-you-man-midI am a big believer in the power of documenting your success and what makes your product or customer experience superior, engaging and of great value. For me, I will get a call from a meeting planner who had a fellow employee who saw me speak at an association meeting they attend and insist the meeting planner book me for their companies next convention. That is social proof in action. To verify their decision they will often look for other validation.

On my website use social proof by placing quality written testimonials and video testimonials on my site. I have also just started a Yelp listing recently. Kind of unique for my business, but I wanted to get ahead of the curve. If you loved what I do at your event, I would be honored to receive your recommendation on Yelp.

What are doing to use the power of social proof?

Do you have a compelling, short video that will engage the viewer and tell your story? Do you have written testimonials and pictures with them? Do you have videos (under 90 seconds) of customers raving about you? Do you have case studies, free reports, “how to” articles sprinkled with how you have made a difference with past clients?

For more advice on this check out my article – Proof Positive: A Good Story Can Be Telling.

Let your thrilled customers/members know that documenting your success is important and where they can do it for you. If you are a retail business, have a quality YELP sign customers can see. If you are a service business simply ask them? When you exceed their expectations will they take a picture with you and give a quote you can show other thrilled customers? Will they let you take a short video of them? Let them know they can leave a review for you and where. It is important to have many reviews because if one person or a competitor leaves a bad review it will look bad. If someone has a problem engage them quickly to take care of it.


– the Dive Shop that markets several trips a year to exotic locations has videos of the trips they have taken on their site showing people loving the experience.

–   the Cabinet Maker/Home Improvement Company who takes before/after pictures of the job and gets a final picture in the new kitchen/room addition WITH the home owner and a quote documenting their amazing experience.

– the Software Company who has case studies documenting what the customers experience was like before their software was installed and the massive improvement after it was integrated for the client – ROI, Total Cost of Ownership.

– the Business Broker/Realtor/Sales Person who has received quality recommendations on LinkedIn that prospects can review to help them make a decision. They also have quality testimonials, pictures, stories, case studies they can show in person too. Document you are worth your fee!

The key of course is to do the little things consistently to surprise the customer and generate massive value and a compelling experience. My unscientific poll says that 92.4% of you can do a much better job of using social proof. What can you do to improve now?

What unique ways are you using social proof?


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