Using Videos to Promote Your Business

Posted by on May 13, 2015 in Written Blog | 0 comments

I have successfully used video to promote my services since I was sending them out on video tapes over 20 years ago. What a hassle that was! Now with the ability to create quality videos very affordably and share with potential customers for virtually nothing on the web I am so surprised how many businesses do not have a compelling video on their web site. It is EASY to do. Stop delaying if you do not have one. You can have it done quickly. Remember done is better than perfect! You can always make it better.

With the help of Primeau Productions who I have worked with for my entire career, I just completed my new demo video. I would love to get your feedback on what we put together. It will also give you some ideas how to make your video more effective. Your’s will be different than mine because of my unique business model mine is 10 minutes long. I suggest for most, the video should be under 90 seconds. Will anyone really read all the text you have on your site? 

Anyone watching should have the reaction –

“I get it. I understand what you do, who you are, why you are qualified and how you can help me.!”

Your video may simply be pictures and a voice over done with a program like PowerPoint. With the quality of the cameras on the new smart phones you can do it with that perhaps and simple video editing program like iMovie. Important to use an external microphone that hooks into your phone or video camera for great sound!

Add quality, sincere and compelling customer testimonials telling your story. Have a few short ones in your 90 second video and have a separate video(s) with longer testimonials documenting the success of working with that customer. Include before and after pictures if appropriate. Take pictures WITH the customer and you and your team who worked on the project! Use qualitative feel good stories and quantitative hard data of how successful the relationship is. Watch my demo here to get an idea what I mean.

Could you add a series of videos  like I did no my YouTube channel sharing your unique knowledge? Check out that link to see Chip’t Tip’s. How about how to use your product or service? How to install it? How to maintain it? How to easily fix common problems? How to properly learn how to use it with tutorials? Highlight uniques services you offer and why people hire you. There are endless possibilities using videos to promote your business

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